The cost of Brentford's match day programme for the forthcoming 2003/04 campaign has been reduced in cost to £2, a reduction of 50p on last season.
The move, announced today on the official site, sees the cover price revert back to levels last seen in 1998 and has been made in the hope of increasing sales and providing better communication between the club and their fans.
Brentford are to be applauded in reducing the cost of the match day magazine, and the news clearly illustrates calls for better communication between the club and the fans has been listened too at board level.
The Bee Hive sincerely hopes their bold initiative pays dividends.
Editor.